About Me

Over the years, I’ve led and collaborated with a wide range of brands, driving impactful marketing and creative strategies that elevate their digital presence and connect with audiences on a deeper level.

As Head of Marketing and Creative, I bring extensive leadership experience, having successfully transitioned from a digital agency environment to overseeing an entire company’s marketing portfolio. With end-to-end responsibility, I’ve implemented innovative campaigns that seamlessly blend creativity and strategy to drive brand growth, engagement, and online visibility.

My expertise spans a broad spectrum of digital marketing, from conceptualizing and executing high-performing Facebook and Instagram Ads to developing and optimizing Email Marketing campaigns. I am deeply passionate about content creation and video editing, using tools like Adobe Premiere Pro, After Effects, Sony Vegas, CapCut, Canva, Photoshop, and Illustrator to produce visually stunning content that resonates with audiences.

Over the past year, I’ve had the privilege of leading and overseeing the entire digital strategy for Cliché, a role that encompassed a wide range of responsibilities and strategic initiatives to enhance brand presence and engagement.

As Head of Marketing and Creative, I took charge of Google Ads and Facebook Ads campaigns, designing and executing targeted advertising strategies that drove increased visibility and effectively reached our core audience. I meticulously planned campaigns, optimized ad performance, and ensured we maximized ROI across key platforms.

A core aspect of my role was content strategy development. I led the creation of a comprehensive content plan that aligned with our brand goals, ensuring a consistent and compelling message across all digital channels. I was hands-on in content creation, overseeing copy, visuals, and videos that resonated with our audience and strengthened our brand identity.

In video production and editing, I actively contributed to the creation of engaging visual content that captured attention and communicated our brand story. I also spearheaded TikTok campaigns, tapping into the platform's unique features to build innovative, creative content that sparked engagement and increased our audience reach.

Additionally, I developed and nurtured valuable relationships with key influencers in Bulgaria, using these collaborations to expand our brand presence and credibility in the local market. Through strategic influencer partnerships, we gained direct access to their followers, enhancing our visibility and fostering deeper connections within the community.